Because it’s an insincere, superficial platitude, that has no genuine meaning!
Seriously, when some company offers me “World Class Service” – My first thought is “Well, that sounds impressive (I guess). But what does “world class service ” even mean?”
Does that mean you’re going to treat me the same as someone from a different culture, on the other side of the world, where there might be a different concept of what is or isn’t acceptable?
Here’s an idea… why don’t you offer me personalized service instead? And treat me like an individual.
I’m not trying to put myself above everyone else in the world, but if I’m spending my money with you, then for the next 10 minutes can you at least pretend like I’m an important individual.
Can ya do that for me, Skippy? Thanks.
Case in point…
Just yesterday, I received an invitation from one of my credit card providers, to take part in a customer survey.
The invitation opened with… “Your opinion matters to us. in an attempt to offer our customers world class service, we’d like you to take part in a brief survey.”
My first thought was “Really? This big mega corporation wants me to believe they actually care about me as a person. And that my opinion matters?”
I doubt it. What I really believe is they want me to tell them how they can manipulate me, into spending more money with them.
One of the first questions on the survey proved my point. It read “What could we do to get you to use our card more often?”
WOW! They’re not even trying to be subtle about it.
The bottom line for me is this…
It seems that the term “world class service” has become an overused buzz phrase that has lost most of its meaning.
So that’s why I don’t offer my clients “world class” service. Because you’re not the same as everyone else.
Sure, some of your issues may be similar to those I’ve dealt with before, and a simple out-of-the-box solution might be the perfect answer. But I don’t know that beforehand. And besides, you’re still coming at it from a different point of view than the last person I worked with.
And different subtleties, or metrics, could mean we need to tweak the solution to fit your specific (individual) needs.
So rather than offer generalized “world class” service, I prefer to offer my clients individualized “personal” service.
I might be splitting linguistic hairs here, but I woke up this morning feeling a little cantankerous, and this is what spilled out.
Anyway, thanks for reading.
I now return you to your regularly scheduled day.
All the best,
SARubin
