Powerful Written Persuasion Techniques – Part 1 (appealing to identity)

by SARubin

Whether you’re writing an advertisement, a sales page, an email, or just trying to convince someone to agree with your way of thinking… These simple, yet powerful persuasion techniques will make your job of persuasion much easier.

These techniques have been used by politicians, copywriters, lawyers, and propaganda masters throughout history. But for the sake of this series of posts, we’ll be using them to create compelling sales copy for your products or services.

I’ll give some short examples for each technique, just to give you a basic idea of how they could work. But you can certainly expand each one to create much more powerful sales copy for your own business.

So if you’re ready… here we go…

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The ultimate list of the best copywriting books ever written

by SARubin

best copywriting books

This is a list of the best copywriting books of all time

No, it’s not a complete list of all the great copywriting books. Because the truth is, there are too many great copywriting books to list on a single page.

In fact, I’ve devoured hundreds of marketing and copywriting books over the last 25 years. And many of them were great. (many were also garbage… and most were somewhere in between)

Truth be told, the hardest part of compiling a list like this, is knowing where to start. But, I had to start somewhere… so here we are.

I’ll be sure to add more to this list (time permitting, with my busy schedule) But if you read, and study just the few books listed here… It will still put you miles ahead of 90% of the people calling themselves copywriters, today.

And if you’d like to add your own candidate to this list, feel free to add it in the comments below.

(Note: NONE of the links on this page are affiliate links. I make no money from these recommendations. I just think these are some of the best copywriting books ever written)

So, without further ado…

Here’s (the beginning of) my ultimate list of the best copywriting books ever written

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It is time to hire a professional copywriter when…

by SARubin

It’s time to hire a professional copywriter when…

– You need copy that sells, but your current sales copy isn’t getting the job done

– You’re doing a dozen other things in your business, and you just don’t have time to do everything yourself

– You’ve hired cheap copywriters from freelance sites, and just ended up wasting your money

– You’re ready to get serious about bringing more sales to your business

If any of these things sound familiar, then it’s time to hire a professional copywriter.

You don’t need to spend tens of thousands of dollars on some corporate ad agency… But you also don’t want to hire some $50 content spinner who barely speaks English.

No, you need to hire a professional copywriter who
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Here’s a basic mindset formula for writing sales copy

by SARubin

OK, so the other morning I had a few minutes to spare, and I decided to cruise one of the marketing forums I sometimes visit.

On this particular morning, a newbie marketer asked a question I’ve seen more than once, about writing sales copy.

Well, like I said, I had a few minutes to spare. So this time I answered the call and tried to help this guy out with a quick (beginners) primer on the mindset you should have when writing sales copy.

And even though I only gave the guy a basic answer, I still think the answer might serve anyone who has a similar question.

So I’m posting it here for your enjoyment? (Education? Advantage? Benefit?)

Anyway, here’s the exchange that took place (slightly edited, to remove the askers personal info)…

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Syntax and Context in copywriting _ part2

by SARubin

In a previous post, we talked about “syntax” in copywriting. (In case you missed it, you can read it here)

For the rest of us, here’s a quick reminder… syntax basically refers to the order of the words we use in our communication.

Example: “the dog bit the boy” compared to “the boy bit the dog.” Same words… different order… very different meaning. (especially if you’re the boy, or the dog)

This time we’re going to continue with the topic of “context” in our copywriting.

Context simply means the situational concept that surrounds and encompasses the entirety of the message.

(wow, there’s a couple big words in that last sentence. So what do you say we simplify it, with an example of what we’re talking about. OK?)…
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