Greetings, young writers… (old writers… wannabe writers… and all the ships at sea)

Here’s another good writing exercise for you.

This one was introduced to me by a friend, and fellow writer, on one of the forums I sometimes hang out at.

BIG SHOUT OUT TO “FRED” over at the WF !!!  (you know who you are… yeah!)

Anyway, It’s a pretty creative idea that could save you from the dreaded “WHITE PAGE OF DEATH !!!” (also known as writers block)

Whenever I find an opportunity to bring you something that could improve your writing, I want to share it with you. So I decided to write this quick post, explaining this great little exercise. (are you getting excited yet…? I know I am.)

Now personally, I think this method is pretty fantastic. But it won’t instantly make the words appear, all by themselves. And you probably won’t jump up and down shouting “Hallelujah! I have the answer, at last!”

But, it’s still a pretty incredible way to give that evil nemesis “writers block” the old “1…2…knockout punch” it so rightly deserves.

So, if your ready to learn it… Here’s the magical formula…

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Hi kids! It’s time once again for everyone’s favorite copywriting game show…

NAME…THAT…TAGLINE !
YAY! (applause, applause)

For those of you joining us for the first time, “name that tagline” is the game show where we pick a fictitious product or service, and we see who can come up with the best tagline.

Why am I doing this? Because I need a break right now. And when I need a break, I sometimes create silly little copywriting games just to keep my mind active. (good God, if this is what I do for fun, I guess I really am a big ol’ copywriting nerd)

Anyway on with the game…

Today’s fake business is an amnesia clinic. But not the way you’re thinking. No, No, No… this clinic GIVES you amnesia, and lets you forget things you’d rather not remember.

(Isn’t that amazing!!!???)

Now, to get the ball rolling, I’ll throw out the first couple taglines…Continue reading→