Tag Archives: copywriting

Name That tagline

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Hi kids! It’s time once again for everyone’s favorite copywriting game show…

 

NAME…THAT…TAGLINE !
YAY! (applause, applause)

 

For those of you joining us for the first time, “name that tagline” is the game show where we pick a fictitious product or service, and we see who can come up with the best tagline.

 

Why am I doing this? Because I need a break right now. And when I need a break, I sometimes create silly little copywriting games just to keep my mind active. (good God, if this is what I do for fun, I guess I really am a big ol’ copywriting nerd)

 

Anyway on with the game…

 

Today’s fake business is an amnesia clinic. But not the way you’re thinking. No, No, No… this clinic GIVES you amnesia, and lets you forget things you’d rather not remember.

(Isn’t that amazing!!!???)

 

Now, to get the ball rolling, I’ll throw out the first couple taglines…Continue reading→

Why are professional copywriters so damn expensive?

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A 5 minute conversation about why professional copywriters cost so much

 
Why are you sales writers so damn expensive !!!???

That’s the question I was recently asked by a local business owner, while we both waited in line at the coffee shop.

We’ve chatted in the past, so he knows what I do for a living. But this was the first time he ever came right out and (aggressively) asked me this question.
 

He went on to say, “anybody can write an advertisement. All you have to do is write down what you’re selling… tell them where to find you… and if they want it, they’ll come buy it.”

So how can you copywriters justify charging so much?
 

Of course, the first thing I did was ask him if he writes all his own advertisements? He answered “yes, he writes his own ads. And sometimes, when he’s too busy, he hires a guy from one of those freelancer sites.”

So I asked him how well his ads worked?

His response…? “We usually get a few sales, but advertising doesn’t really work that good, anyway.”

 
Well, in the back of my mind that little voice was screaming to just slap this guy upside the head, and tell him to go away.

But, I’ve heard his same story many times in the past (plus, I’ve learned to control my anger issues), so I already have a much calmer response sitting in my reservoir.

 

This was my basic response…

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