Tag Archives: business

A Cool Technique That Increased The Average Sale Per Customer For One Of my Clients

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OK, this next technique worked so well that it practically blew my mind when the numbers came in.

For those who are interested in conversion rate optimizing, I’m sure you’ll be able to appreciate the beauty of testing such a simple idea.

It may not work for everybody, because it’s somewhat product dependent. But if you can implement it (or anything like it) with your business, then I highly recommend you at least give it a try…
 

So I’ve been working with this guy for the past few months, trying to maximize profits from his website.

My new friend sells info products (books, audio programs, courses, personal coaching and the like) and we’ve been working on increasing the average sale per customer.

Of course we mixed and matched some various up-sell and cross-sell mechanisms, with a modicum of results.
 

But then one night I woke up around 2AM with an idea blazing through my mind (This kind of thing still happens to me more often then I’d like. Don’t get me wrong… I appreciate my subconscious helping out, but I’m getting older and I really need my beauty sleep)

Anyway, the next morning I presented the idea to my client. And now I’m sharing it here for your consideration, education, amusement, or just so you can slam me for sharing an idea that you already knew about (it’s your call what you decide to make of it).
 

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So, what business books are you reading right now?

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That was the question I asked this young buck the other day, when he asked me how he could make more money with his online business.

Of course, I could’ve gone through the standard list of normal questions, like – who’s your target market…? what are you selling…? what is your market buying (which is often not the same thing that you think you’re selling)? How are you currently advertising…? what is and isn’t working, so far? etc. etc. etc.

 
But I didn’t take the “normal” route for two reasons…

 
1 – I didn’t have the time for an in depth interview with this guy. And…
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Are you too old to start a successful business

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So, there I was just cruising a couple of the forums I sometimes visit, and I started noticing a pattern of questions popping up. (yeah, I often look for patterns in life. And when you look for something, you’ll often find it)

The one that finally got me to stop, was from a 28 year old asking if he was too old to start over in life?

 

He went on to explain how he’d never really found his passion, and after college he’d gone right to work in an office. He finished off by saying, “I’d like to start my own business, but I’m doing what I was trained for, and I’m not a young kid anymore. Is this all there is to life? ”

Well, this one stopped me in my tracks, and I just had to answer the call.

Without repeating the entire answer I gave this kid ( I’m 53 years old as I write this post, so yes, a 28 year old is a “kid” to me) Here’s the highlights of what I told him…

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