It’s time to hire a professional copywriter when…
– You need copy that sells, but your current sales copy isn’t getting the job done
– You’re doing a dozen other things in your business, and you just don’t have time to do everything yourself
– You’ve hired cheap copywriters from freelance sites, and just ended up wasting your money
– You’re ready to get serious about bringing more sales to your business
If any of these things sound familiar, then it’s time to hire a professional copywriter.
You don’t need to spend tens of thousands of dollars on some corporate ad agency… But you also don’t want to hire some $50 content spinner who barely speaks English.
No, you need to hire a professional copywriter who
1. knows the “power of words”…
2. charges reasonable rates…
3. knows what they’re doing when it comes to bringing you more sales.
Now to be fair… Some businesses simply don’t need professional-grade sales copy.
If all you need is inexpensive content to fill your website with articles or blog posts, then there’s millions of low priced content writers on the low end freelance sites. And many of them can serve your purpose quite well.
But, if persuading your audience to spend their money with you is important… Then you need someone who specializes in Direct Response Copywriting.
Think of it this way… You wouldn’t hire a cashier to be your accountant, would you?
Sure, they both serve an important purpose. And they both handle financial transactions. But they are two very different specialties.
So if it’s time for some new copy, to help you increase your sales…
Here’s a few reasons why it’s well worth it to hire a professional copywriter who knows what they’re doing…
1 – Writing good sales copy that gets results can be time consuming.
Let’s face it, anyone can just throw words on a page. But if you want effective sales copy that brings you measurable results, it takes time to do it right.
You need to spend time understanding the desires and motivations of your audience. And it takes time to write copy that connects what you’re selling to those desires and motivations.
On top of that… it takes even more time to edit and polish the sales copy, to make it flow smoothly from the beginning to the end. (from the headline to the call to action)
Of course if you have plenty of spare time in your work day, you can write your own sales copy. But if you’re like most small business owners, you have a schedule that’s already stretched way too thin.
That’s why all smart and successful business owners surround themselves with highly skilled professionals, that can help make the business run smoother.
And hiring a professional sales copywriter, can help you make your business run smoother.
2 – Inexperienced copywriters may know about the basic structure of quality copy.
And they might even write with the grammar, punctuation, and prose that would make an English teacher swoon with delight.
But unless you’re selling to English Grammarians… None of that technical stuff matters.
Sure, you need writing that’s clear and understandable. But it’s been proven over and over again… sales copy written in a more conversational style, out-performs technically correct writing, almost every time.
That’s because few customers study a sales page looking for misplaced punctuation. Most people are only concerned with what you’re going to do for them. And if a comma is in the wrong place, it just doesn’t matter.
In fact, sometimes a strategically placed grammar error can actually improve your response rate. A professional sales copywriter knows when proper grammar matters… and when it doesn’t.
3 – Paying for a highly skilled, professional copywriter is not an expense… It’s an investment.
Think of it this way… If you spend hours, or days writing your own sales copy, and you don’t get good results, then that’s wasted time you’ll never get back.
Or, if you spend a $100 on an inexperienced copywriter, and they don’t get you good results, then you’ve just flushed your money down the toilet.
But, if you invest $1000 for a skilled copywriter, and they help bring you $10,000 in new sales…
Well, it’s pretty clear to see which one is the better investment.
OK, I could go on for another ten pages talking about why a highly skilled, professional sales-writer is worth their weight in gold for your business. But this post is already starting to get a bit long. So let me just wrap it up with this one final thought…
If your business depends on effective communication, and compelling sales copy…
Then it’s well worth the investment for you to hire a professional copywriter.
Until next time…
Here’s to better sales copy for you and your business.
All the best,
SARubin
