The best technique for persuasion is to learn what your audience already desires, and then find a way to give it to them. But the powerful written persuasion techniques introduced here can help you present your offer in the most compelling way.
OK, if you’ve read part 1 and part 2 of this series on Powerful Written Persuasion Techniques, then you already have a basic understanding of Appealing to a persons identity in your sales copy and Invoking Emotions in your sales copy.
This time we’re going to talk about showing your reader the consequences of not taking action.
Why is this technique so powerful?
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OK, in the last chapter we talked about the powerful written persuasion technique of appealing to your readers identity. And how connecting your offer to the personal story of your audience, can subtly turn your product or service into a part of their lives.
When we do it effectively we’re no longer selling, but we’re having our products welcomed into their lives without resistance.
This time we’re going to touch on another powerful persuasion technique…
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Whether you’re writing an advertisement, a sales page, an email, or just trying to convince someone to agree with your way of thinking… These simple, yet powerful persuasion techniques will make your job of persuasion much easier.
These techniques have been used by politicians, copywriters, lawyers, and propaganda masters throughout history. But for the sake of this series of posts, we’ll be using them to create compelling sales copy for your products or services.
I’ll give some short examples for each technique, just to give you a basic idea of how they could work. But you can certainly expand each one to create much more powerful sales copy for your own business.
So if you’re ready… here we go…
OK, I already know some of you more intelligent, and experienced copywriters, understand what pre-suppositions are, when it comes to persuasive copywriting?
So this lesson is for the less experienced sales writer, who wants to “up their game.”
For the sake of this post, a pre-supposition (when it comes to copywriting) is basically the same thing as pre-framing or “priming” the next thing you’re about to say, to put your reader in the right state of mind.
(Yes, I can already hear the grammarians among us screaming “that’s not the true definition of a presupposition!”)
Well, maybe… maybe not. But I write copy designed to sells things, not to impress my English Lit. Professor. So this is the definition we’re going with for this post.
A pre-suppostion is often used to subtly achieve acceptance, and pre-dispose your reader to an idea, so they’re more open to believing the next part of your message.
OK, I’ll admit that definition might sound a little confusing. So…Would you like to see an example of what I’m talking about?
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