Because it’s an insincere, superficial platitude, that has no genuine meaning!

Seriously, when some company offers me “World Class Service” – My first thought is “Well, that sounds impressive (I guess). But what does “world class service ” even mean?”

Does that mean you’re going to treat me the same as someone from a different culture, on the other side of the world, where there might be a different concept of what is or isn’t acceptable?

Here’s an idea… why don’t you offer me personalized service instead? And treat me like an individual.

I’m not trying to put myself above everyone else in the world, but if I’m spending my money with you, then for the next 10 minutes can you at least pretend like I’m an important individual.

Can ya do that for me, Skippy? Thanks.

Case in point…Continue reading→