Category Archives: Email Marketing

Email copy – Good… or not?

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Well, the other day I posted a thread here with a direct response copywriting exercise.
 
I was trying to add some hands on education to this site. And I did get a couple private emails asking for more posts like these.
 

But, other than that… nothing more than crickets chirping… and tumbleweeds rolling.

 
So, I’m thinking that maybe not too many people here are interested in exercising their sales copy skills?

 
But, I’ve never been one to “take the hint” (at least not on the first go around)
 
So let’s try again (one more time)… shall we?
 

This is an email I got from Netflix a couple days ago…
 
I won’t break it down with any critique this time. I’ll just let you look at it, and soak it all in…
 
So what do you think of it?
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Your FREE email opt-in offer, is not really free… So stop pretending like it is.

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I was browsing a couple online marketing forums the other day, and a number of threads jumped out at me.
They were all asking similar questions, like…

“Why aren’t people signing up for my email list? I’m giving away free stuff (a free report, free ebook, free sample, etc.) Doesn’t everybody want free stuff?”

 

Well, most experienced marketers already know the answer to this question.

But, for anyone (and everyone) who’s asking this type of question, let me answer it for you right now…

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Small business marketing is not an expense (it’s an investment)

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“Running a business without advertising and marketing is like winking in the dark; you know what you’re doing, but nobody else can see you.”

 

Small Business Advertising and Marketing

 

If you’ve been in business for any length of time, then you already know; there’s only 3 main ways you’re going to “stay in business”…

 
1) Increase your number of customers.

2) Increase the size (or dollar amount) of each sale.

3) Increase the frequency of repeat customers.

 

It’s not rocket science… it’s simple math!

– When you do 1 of these, your sales will go up.

– When you do 2 of these, your sales will multiply even more.

– When you do all 3, your sales, and profits, will expand geometrically.

 

Of course, there’s other ways to increase your bottom line, like cutting waste and streamlining efficiency.

But without customers, you don’t have a business; and nothing else is going to make a difference.

 

This is where advertising and marketing comes in

 
Unfortunately, here’s where most business owners go wrong…

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How to build your email list – A guide for newbies

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One of the most important things you can do to keep your website visitors coming back, is to build your email list.

 

Social media is great for keeping in touch with friends, but a solid email list is your ‘holy grail’ for website success.

 

Sure, you need a nice website that offers value. And of course, compelling webcopy is crucial. But with a kabillion websites on the internet ( kabillion is just a rough estimate 🙂 ) the likelihood of someone forgetting which website they visited last week is pretty darn high.

 

When you build your email list it allows you to stay in direct contact with people who’ve already shown an interest in what you’re offering.  And by staying in contact with them, you ensure they won’t forget you.

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