Should you sponsor an event for publicity?

by SARubin

Hey, fellow business marketers –

It’s time for another solid marketing strategy.

This one often gets disregarded by small business owners because they think it’s too “old fashioned” or “hokey.”
But it can work extremely well, and it can be relatively inexpensive.

Simply put… Sponsor an event for publicity.

When you sponsor an event or competition, it’s a good way to get your name in front of a lot of people.

If you want to generate an even bigger impact, then you can create your own event.

Of course, creating your own event will cost a bit more than if you just sponsor an event (more time, effort, money) but it can multiply your results geometrically, because you control the full impact of your brand.

Don’t believe it can work?

Well, let me tell you a true story (the short version) about a small company that got amazing results from creating events, instead using traditional adverting…

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Make Your Business Cards Work Harder For You

by SARubin

Hey, fellow business owner –

It’s me again, with another marketing tip to help grow your business…

This time we’re talking about another (hopefully obvious) building block.

Business cards.

You might be amazed at how many companies I consult with that don’t use this one basic marketing tool.

The excuses I hear most often are “We already have a website. Or, we’re just a local store. So business cards are unnecessary.”

Well, believe it or not, there’s still a lot of potential customers out there, who don’t spend their lives with faces buried in a smart phone or computer screen.

And besides, business cards don’t cost much. So why not use every “low cost – high impact” marketing tool at your disposal? It can’t hurt.

Of course, just having business cards is one thing. But turning them into little virtual sales reps for your company, is where they really pay off.

With that in mind, here’s a couple strategies you can use to make your business card work harder for you…
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How to become an authority in your niche

by SARubin

There’s a number of great ways to become an authority in your niche, and they all come down to one thing… Becoming well known as an expert.

I know what you’re thinking… “Thanks for the insight Captain Obvious, but how do you make it happen?”

Excellent question!

And since you didn’t come here for a bunch of useless ‘jibber jabber’, I’ll get right to it with a short list on some of the best ways you can ‘make it happen’ – and become an authority in your field…

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